Creating Graphic & Image Content

Graphics and photos are a great way to share information. Your clients can quickly visualize and digest the content you share. They are a powerful way to emphasize a main point and build credibility in regards to the subject matter.

For people who are visual learners, graphics convey your content in an easy to understand manner. Graphics and photos also add visual interest to your materials, adding to the value of the information you present.

The disadvantages are that graphics can be time-consuming and expensive to create. You’ve got to consider layout, colors and imagery. You have to make certain your audience can interpret the information. They have to understand the point you are conveying, or the graphic is useless.

Clients don’t care about the disadvantages to you. They look for products that exceed their expectations. Keeping that in mind, I recommend you incorporate graphics when possible. It adds an extra layer of professionalism to your materials.

Getting custom graphics used to mean going to a designer, or investing time and money to learn graphic editing software. Today there are plenty of options that can help you create the graphics you need, quickly and easily.

For those interested in creating their own graphics, I recommend checking out two resources: GraphicRiver.net and Photodune.net.

At both of these sites you can buy the raw materials for your graphics and images. Prices start as low as $1 and for the quality, their prices are extremely reasonable. My suggestion is you create an account and deposit $10 to $25 to get started. You will find yourself using them again and again. Deposits also save you money, since you can use credits to purchase the items without incurring transaction charges.

GraphicRiver.net has all types of graphics, logos, elements, fonts, backgrounds and infographics. Photodune.net features royalty free stock images of all types. You can edit and combine these with other graphics and images for use on your sites and materials. Make sure to read and understand the licensing information before you buy.

There is so much graphic and photo editing software on the market, it is impossible to go into detailed depth in this course. One of the best is PhotoShop; however, it is pricey. The thing is, you get what you pay for and Photoshop is top of the line. Other photo and graphic editing programs include: Corel, which offers Corel Draw, Painter and PaintShop PhotoPlus X7 and Designer Pro X10. New versions co

ntinue to be released, so expect these to be updated by the time you start looking. If you don’t want to invest the time and learning curve for these, check out Canva, which is a free online tool. You can upload your images there and create graphics. We’ll have a brief Canva tutorial in the next chapter.

If you don’t want to design your own graphics, many options are available that won’t break the bank. To hire artists that will solve your graphic challenges, visit Fiverr.com. Have them design from scratch, or provide them with your GraphicRiver and PhotoDune purchases to get them customized to your needs.

You could also check out sites like Guru.com, eLance.com and HireMyMom.com to find graphic designers. You may pay a bit more using these sources, but the results can be amazing if you do your homework. Check out their portfolios, and ask for examples of their work before hiring.

Photos can also accent your materials. PhotoDune offers professional shots that are great for backgrounds and imagery. If you need photos to convey content, you can use everything from a professional photographer to your smartphone. Stills can also be taken from video and screenshots captured directly on your computer monitor. I’ll discuss screen captures in a later chapter.

As you begin building your content, ask yourself if graphics would be right for you. If they can improve the client’s learning experience, add them!