The Creation Process

I’m going to share with you how I begin my creation process. This works wonders for me, but we’re all different. If you like to create in some other way, this is not a problem. Do what works best for you!

I begin with the name. I think about the benefits of the product I’m creating and the best way to explain it to prospects. For the P.I. Machine, the P.I. stands for Passive Income, which is a goal or desired benefit. Calling it a machine provides the imagery of something running or generating power — so it was a perfect match. A P.I. Machine will work to sell your product or products on the Internet 24/7. My online course will show you exactly how to create your own online course using the ideas we are developing.

The next thing I do is create an image. Some people think of this as putting the cart before the horse. For me it creates visual motivation. An image in front of me gives me incentive to work. It is almost like I’m seeing the finish line. Now if you are an artist, imagery is no problem — but if you are like me and artistically or graphically challenged, creating that image can seem next to impossible. So how do you get the image?

With websites such as, you can pay someone $5, tell them what you want and they’ll create a logo, a web banner or a design of any type for you. I should warn you: you don’t get much for $5. An alternative is finding a local artist, maybe a high school or college student. You could also go to freelance sites like, or Hire My and hire an experienced graphic artist. Look at the freelancers’ portfolios, tell them what you want and watch the bids come in.

At a site called 99Designs, you can order a logo, and several artists then compete to create logos you vote on. You can even share the process with your family and friends — they can vote and you’ll see their input. This competition inspires some great ideas and helps you fine-tune the designs until you select a winner.

Canva is an online tool recommended by my friend Julian Mather. Canva allows you to create, upload and change a picture or create a graphic. You still need to have an eye for that kind of thing, but it is free and very easy to use.

For my site, I knew I wanted a “machine” feel. To me, that meant cogs and gears — almost steampunk. If you aren’t familiar with the term steampunk, Google it!

Since I had a good idea of what I wanted to do, I went to, where backgrounds and designs are available at reasonable rates. They may not be custom, but with tweaks and changes you can create some incredible stuff. I used Photoshop for my revisions. I’m no Photoshop expert, but with the material from, anyone can get pretty professional results. If you don’t have a photo-editing program, try Canva. You could also take these pictures to Fiverr or a graphic artist and see what they can do to create a look for you.

So, today I want you to create a product name. Do some Google searches to make sure you aren’t infringing on someone else or using already established trademarks. In fact — if you are planning a website product, you should do a search to see if a domain is available. If it is, it isn’t that expensive to buy it for later. You can use a domain hosting company like GoDaddy, Bluehost or HostGator to do that.

Once you have a product name, imagine what that product will be like. Try to find some imagery or have someone create a graphic you can use in the visualization process. Remember, it doesn’t have to be the final image — just get something that will give you some motivation toward finalizing the product!

So now you have two pieces of homework. Get busy, and I will see you in the next lesson.