Wagon Wheel Content Creation
In this chapter, I’m going to teach you what I call the Wagon Wheel Content Creator. Some people refer to this technique as “mind mapping.” The wagon wheel is a bit more structured for me; I think you will find it helpful.
The Wagon Wheel Content Creator was actually taught to me by my friend Ken Groves. Ken is a comedian who uses it to write comedy. Comedy is content, so we will focus on the wagon wheel method because it's an excellent structure for creating the content for our P.I. machine. The one reason people have trouble writing comedy is because comedy has to be focused. The wagon wheel allows you to focus on the subject. We’re going to use the same technique to focus in on our P.I. Machine content, so let me explain how it works.
If you remember from the old Western movies, the wagon wheel had a hub and then spokes that extended out to a larger ring. That was the basic look of a wagon wheel. For our wagon wheel, we will remove the outer ring, which leaves us with a hub and spokes. Our topic or focus will be placed within the hub, and each spoke will be a subject, lesson or chapter that relates to the topic.
I’m going to give you an example of a mini-course I created called Vocal Versatility. I'll put that title right in the center. Vocal Versatility was intended to help ventriloquists create puppet voices. I knew ventriloquists and puppeteers had problems finding or creating new puppet voices, and people would constantly approach me asking for help in this area. This product features two of the most important things in a successful PI Machine: a demand or interest in the topic and the ability to help people with a desire.
I created a unique title that hinted of the product benefits. The title and the goal were placed in the hub of my wagon wheel, which gave me a focus. I then asked myself what do people need to do to achieve results? They have to create a believable character. And that is a problem for most vents. They don’t come up with a character — they buy a puppet and give it a name, but a name is not a character. So the first thing they have to tackle is the character. This became a topic on one of the spokes.
I knew I had to discuss vocal safety, because you can ruin your vocal cords if you are not careful. This is extremely important information to those using their voices on stage. So vocal safety became a spoke and topic for this course.
I needed to talk about octaves. Using the scales like a musician allows you to make your voice higher or lower, or even keep it on the same level and create subtle changes. So octaves became a topic.
Next I wanted to talk about vocal manipulation, which means moving your voice around. You tighten your throat, you loosen your throat — you can move the voice into your head or nasal cavities. So that was something I needed to talk about. Adding the octaves to the vocal manipulation allows you create a wider range of voices.
Afterwards, I wanted to talk about the types of voices. There are all types, and I wanted to go into detail on these so students could figure out what is available to them and how they can use them.
The next spoke to my wheel was about studying voices. Students need to know about differences in speech and speech patterns. I could teach them how to listen and what to listen for.
The final spoke covered how to practice, which is extremely important for vocal changes. You have to be able to nail the puppet’s voice every time.
This outline became my wagon wheel for the Vocal Versatility course. Then, each spoke became a hub. Spokes came off other spokes to break the topic down even further. This gave me the talking points to cover for each subject, and that is how I created my lessons.
Allow me to give you another example. This time we’ll put together a Wagon Wheel for the P.I. Machine.
If you want to create a PI Machine or passive income product, you have to have an idea or concept. That would be the first spoke on this wheel — you can’t go anywhere without the idea. The subject would become a hub, and we would discuss how to create the idea step by step. You can see the results in this course.
The next thing is creating content for their product. This would break down into types of content they can create, teach ways to map out the content to the subject, then show them how to create the materials as quickly and easily as possible.
The next spoke is the online tech. My experience is with self-hosted websites to maintain fixed costs. The tech hub allows spokes for account setups, required software and step-by-step instructions so anyone can follow along. You will also need to learn about auto responders, funnels and online marketing. To create a product, you must understand how to get everything in place so you can promote your course.
Another spoke would mention the launch and beta testing, both important phases of a P.I. Machine.
Finally I’d share case studies. These would be valuable, to help people see what I’ve achieved. I could share what worked and what didn’t.
That became the wagon wheel for the P.I. Machine. I hope these examples helped you discover how easy and powerful this tool can be.
So now you have some homework to complete. It is time to develop your own wagon wheel — create a hub with your idea and then start creating the spokes to flesh out your course. Once you have created spoke topics, make those into hubs and flesh out each subject to create topic points. Once you have finished you will be ready to move forward.