Developing Written Content

Three types of written content can be created for your P.I. Machine Products. They are:

Self-created, Outsourced and Transcription

Self-created means sitting down and writing or typing out your content. If you type, you can use programs such as a free Text Editor that comes on most computers, or a more elaborate word processing program such as Microsoft Word or Pages. I prefer a program called the Hemingway Editor.

The software checks my content to help me keep sentences from becoming confusing, complex or run-on, a problem I have when I talk.

If you are excellent at grammar, creating written content may be no problem. If not, I recommend you hire an editor to look things over. Even if you are a writer, it helps to have a second eye go over your materials. Sometimes I invite beta-testers to critique my written content and award bonuses when they point out mistakes. That is another example of “Nothing Is Perfect” and coming back to correct problems at a later time.

I also use a speech-to-text feature that came with my Mac. PC’s probably also have a program that can do the same. One I purchased is Dragon Dictate,

which is available for both platforms. While I like the program, the speech-to-text version that came free on my computer is often just as good.

Speech-to-text allows you to quickly create written content. Using this software, I can dictate the content and it automatically converts to text in my word processing program.

By creating an outline as we did in Module One, you have a guide of the key points each lesson should cover. When dictating material, I imagine I am sitting down with the student one-on-one to explain the lesson. This helps to keep the content informal while covering everything they need to know. Once it is in text form, you can edit and tune the message.

Speech-to-text has become one of my favorite methods of creating written content and video scripts. I highly recommend you try it out!

For outsourced materials, I seek writers from Guru.com, eLance.com and HireMyMom.com. I don’t use Fiverr.com for this, since Fiverr quality is not dependable. I want to make certain I am hiring someone who won’t steal copy off the Internet and try to pass it off as their own. And here’s another tip: always check your outsourced material against CopyScape. It isn’t expensive and can save you trouble!

If using a writer, give them your content outline and let them create the course materials. Make sure to keep an open line of communication in case they have any questions. You can also provide them with resource materials or links for research.

If done properly, outsourcing copy frees you to create more material. That offers more chances to create passive income products. It can be a great way to build your online content and business. I’ll share more about this in the next chapter.

Finally, you can utilize transcription services to create copy. There are freelancers and online businesses that will transcribe your videos and audios. I use this method frequently. I create a video and transcribe it for text to create the accompanying lesson — this book was created using that method. The final transcription was then edited for the reader.

The transcription service I use is called Speechpad.

Today, most smartphones have a voice-recording app. This allows you to capture your ideas anywhere and have the audio transcribed to create content. Now you have several ways to create written content.

Later, when you begin to map out your content delivery, think about the ways you can use these methods to develop your material.